Sophie Youles
About Sophie Youles
Sophie Youles is a Creative Director at Tag in London, England, where she has worked since 2021. With a strong background in linguistics and multilingual capabilities, she specializes in ideation, copy, and localization.
Work at TAG
Sophie Youles has been serving as the Creative Director at Tag since 2021. In this role, she focuses on ideation, copy, and localization, leveraging her expertise in linguistics to enhance creative projects. Prior to her current position, she held several roles at Tag, including Linguistics & Creative Lead from 2017 to 2021 and Transcreation Manager - Linguistics from 2015 to 2017. Her extensive experience at Tag spans over six years, contributing to various creative initiatives in London and New York.
Education and Expertise
Sophie Youles earned her Bachelor of Arts (B.A.) from Vassar College, where she studied from 2008 to 2012. She furthered her education at Università di Bologna for one year from 2010 to 2011. Her academic background, combined with her multilingual capabilities, supports her expertise in linguistics and creative direction, enabling her to effectively manage diverse creative projects.
Background
Before her tenure at Tag, Sophie Youles worked in various roles that contributed to her professional development. She served as a Bilingual Marketing Blogger at Buenos Aires Delivery for four months in 2012. Additionally, she was a French Language Drill Instructor at Vassar College from 2009 to 2010. These experiences helped shape her skills in communication and creative writing.
Career Progression
Sophie Youles has a diverse career trajectory that includes multiple positions at Tag and other organizations. After her initial role as a French Language Drill Instructor, she transitioned to Tag as a Transcreation Executive from 2013 to 2015. Following this, she advanced to Transcreation Manager - Linguistics and then to Linguistics & Creative Lead before becoming the Creative Director. Her career reflects a strong focus on linguistics and creative roles.