Thaís Balsi
About Thaís Balsi
Thaís Balsi is a Studio Manager with a diverse background in digital marketing and project management. She has held various roles in companies across Brazil and Argentina, accumulating extensive experience in the marketing and digital project sectors since 2009.
Current Role at TAG
Thaís Balsi serves as the Studio Manager at TAG, a position she has held since 2021. In this role, she oversees studio operations, ensuring that projects are executed efficiently and meet client expectations. Her responsibilities include managing workflows, coordinating with team members, and maintaining quality standards in all studio outputs.
Previous Experience at L.E.K. Consulting
Before joining TAG, Thaís worked at L.E.K. Consulting as a Senior Marketing Analyst from 2017 to 2020. During her three years in São Paulo, Brazil, she focused on digital marketing strategies, offline initiatives, and new business development. Her role involved analyzing market trends and contributing to marketing campaigns.
Educational Background
Thaís Balsi has a diverse educational background. She studied at Universidade Anhembi Morumbi, where she earned a Bachelor's degree in Communication from 2004 to 2008. Additionally, she attended Universidad Europea, achieving a degree in Advertising in 2008. She further enhanced her skills with a specialization in SEO and SEM at UBA (Capacitarte) in 2013, and completed a course in Instructional Design at Livre Docência in 2017.
Career Progression in Digital Marketing
Thaís has extensive experience in digital marketing, having worked in various roles across different companies. She started as a Digital Marketing Analyst at Vostu from 2011 to 2012 and later transitioned to a Content Analyst role there until 2013. She also held positions at MRM Worldwide and Hogarth Worldwide as a Digital Project Manager, where she managed digital projects and client accounts.
Early Career and Other Roles
Thaís began her career in the service industry as a waitress at Princess Cruises from 2009 to 2010. She later worked at Socialmetrix as an Account Executive from 2010 to 2011. Her early experiences contributed to her skills in client relations and project management, which she has applied throughout her marketing career.