William Li
About William Li
William Li serves as the Executive Creative Operations Director at Tag, where he emphasizes customer experience in storytelling and brand-consumer interactions. He has extensive experience in creative roles at notable agencies such as McCann Erickson and Leo Burnett across various regions, including Hong Kong and Shanghai.
Current Role at TAG
William Li serves as the Executive Creative Operations Director at TAG, a position he has held since 2021. In this role, he focuses on enhancing creative operations and ensuring that customer experience is prioritized in storytelling. His leadership aims to transform brand-consumer interactions through innovative use of technology.
Previous Experience at Leo Burnett
William Li has held multiple positions at Leo Burnett from 1999 to 2020. He started as an Art Director and progressed to Senior Art Director, Creative Director, and Deputy Executive Creative Director. His tenure included significant projects, notably as Creative Director for SK-II Greater China from 2007 to 2015. His experience at Leo Burnett spanned various roles, contributing to his extensive expertise in brand creative development.
Experience at McCann Erickson Guangming Ltd.
William Li worked at McCann Erickson Guangming Ltd. from 1995 to 1999, where he began as an Assistant Art Director and later became an Art Director. His time at McCann Erickson in both Hong Kong SAR and Shanghai, China, laid the foundation for his career in creative operations and brand marketing.
Education and Expertise
William Li studied at RMIT University, focusing on Creative Advertising from 1994 to 1995. His educational background complements his extensive experience in brand creative development and marketing communications, equipping him with the skills necessary to lead creative teams and projects effectively.
Global Collaboration and Vision
William Li has a global vision and a successful track record in brand creative development. He has collaborated with network clients and offices across multiple countries, including the USA, UK, Japan, South Korea, Singapore, Thailand, and Greater China. His approach emphasizes the importance of craftsmanship in brand advertising and the integration of technology to enhance consumer engagement.