Catherine Chan Smith
About Catherine Chan Smith
Catherine Chan-Smith Sr. Director of Social Integration
Catherine Chan-Smith holds the position of Sr. Director of Social Integration. In this role, she is responsible for overseeing strategies that blend various social media platforms with traditional media channels. Her work involves crafting innovative approaches to optimize content delivery, ensuring cohesive integration across different media formats. She prioritizes developing methods that enhance audience engagement and create seamless social media experiences.
Catherine Chan-Smith's Experience at NFL Network
Catherine Chan-Smith previously worked with NFL Network. During her tenure, she contributed to significant efforts in integrating social media strategies with the network's programming. This included exploring ways to merge real-time social engagement with live sports broadcasts and other NFL-related content. Her work at NFL Network allowed her to gain a deeper understanding of the intersection between traditional media and new digital platforms.
Podcast Discussions by Catherine Chan-Smith
Catherine Chan-Smith has shared her insights on the power of combining linear broadcast and social media in a podcast episode. In this discussion, she emphasized the importance of leveraging social media to amplify traditional broadcast content. She highlighted the potential benefits of such integration, including increased viewer interaction and expanded reach across diverse audience demographics. Her expertise in this area underscores her role as a thought leader in social media integration.