Farren Benjamin
About Farren Benjamin
Farren Benjamin serves as the Strategic Sales Director for Sports at Tagboard, bringing extensive experience in athlete marketing and client services. He has held various roles in the sports industry, including leadership positions at Tagboard and Trojan Athletic Senate.
Current Role at Tagboard
Farren Benjamin serves as the Strategic Sales Director for Sports at Tagboard, a position he has held since 2022. In this role, he is responsible for driving sales strategies and partnerships within the sports sector. His work focuses on leveraging Tagboard's technology to enhance fan engagement and improve client services. He operates out of Los Angeles, California.
Previous Experience at Tagboard
Prior to his current role, Farren held several positions at Tagboard, including Director of Sports Partnerships and Senior Director of Sports Partnerships. He worked at Tagboard from 2015 to 2022, contributing to the development of sports partnerships and client services. His experience at Tagboard has provided him with a comprehensive understanding of the sports marketing landscape.
Education and Expertise
Farren Benjamin studied at the University of Southern California, where he earned a Bachelor of Arts in Public Relations, a minor in Sports Media Studies, and a Master of Communication Management from the Annenberg School for Communication and Journalism. His educational background supports his expertise in athlete marketing and client services, which he has applied throughout his career.
Professional Background
Farren has a diverse professional background in sports marketing and client services. He has worked with organizations such as Independent Sports & Entertainment and Twitter, where he contributed to client services and media strategies. His early career included internships at various sports-related organizations, including the USC Sports Information Department and KTLA's Sports Department.
Certifications and Skills
Farren holds the certification of NFLPA Certified Contract Advisor, which signifies his expertise in contract negotiation and athlete representation. His skills in client services and athlete marketing are complemented by his extensive experience in sports partnerships, making him a valuable asset in the sports industry.