Joshua Mac Cracken
About Joshua Mac Cracken
Joshua Mac Cracken serves as the VP of Marketing at Tagboard, where he has worked since 2022. He has a diverse background in marketing and education, with experience at various organizations including the Seattle Seahawks and Leafly, and holds advanced degrees from the University of Washington and the University of Miami.
Work at Tagboard
Joshua Mac Cracken currently serves as the Vice President of Marketing at Tagboard, a position he has held since 2022. In this role, he focuses on developing and executing marketing strategies to enhance brand visibility and drive user engagement. Prior to his current title, he worked as the Senior Director of Marketing at Tagboard for six months in 2022, where he contributed to marketing initiatives and team leadership.
Education and Expertise
Joshua Mac Cracken holds a Master of Fine Arts (M.F.A.) degree from the University of Washington, which he completed from 2009 to 2011. He also earned a Bachelor of Arts (B.A.) degree from the University of Miami between 2004 and 2008. His expertise includes pricing and packaging strategies for growth-phase startups, demand generation, and cross-departmental campaign launches. He has extensive experience in strategic planning and market research across various industries.
Background
Joshua Mac Cracken has a diverse professional background, having worked in various roles across multiple organizations. He was a faculty member at Photographic Center Northwest from 2011 to 2013 and at Seattle Public Schools from 2011 to 2016. He also served as an adjunct faculty member at the University of Washington from 2010 to 2011. His early career included positions at CALMAC Corp, where he worked as a Field Operations Specialist and later as a Field Operations Manager.
Previous Work Experience
Prior to his role at Tagboard, Joshua held several marketing positions at Leafly, including Product Marketing Manager - Brands & Retail, Senior Marketing Manager - Growth, and Project Manager - Marketing, Operations, from 2016 to 2019. He also worked at Knock as the Director of Product Marketing from 2020 to 2022 and as the Product Marketing Lead from 2019 to 2020. Additionally, he served as a Game Day Photographer for the Seattle Seahawks in 2019.
Achievements
Joshua Mac Cracken has a proven track record of guiding Inc 500 startups through multiple funding rounds. His work has focused on demand generation and the successful launch of cross-departmental marketing campaigns. He has demonstrated expertise in strategic planning and market research, particularly in niche and multi-vertical industries.