Cherilyn Xiang Yi Tay
About Cherilyn Xiang Yi Tay
Cherilyn Xiang Yi Tay is a Senior Sales Operations Analyst at Talend, specializing in APAC operations. She has a background in business studies and extensive experience in sales operations across multiple companies, including Tableau Software and New Engen, Inc.
Work at Talend
Cherilyn Xiang Yi Tay has been serving as the Senior Sales Operations Analyst for the APAC region at Talend since 2021. In her role, she is responsible for forecast management utilizing Clari, fiscal year planning, territory segmentation, and executing new territory roll-outs. She also manages Salesforce and focuses on process improvement to enhance operational efficiency. As the sole APAC-based Sales Operations Analyst, she provides business analyses to APAC Leadership across Sales and other functions. Her contributions to the team were recognized when she received the Q4 2021 Marketing All Hands – Teammate Award.
Education and Expertise
Cherilyn studied at Nanyang Technological University Singapore, where she earned a degree in Business with Direct Honors from 2010 to 2013. Additionally, she attended the Schulich School of Business at York University, completing a Bachelor of Business Administration (BBA) in 2012. Her educational background provides a strong foundation in business principles, which she applies in her current role in sales operations.
Background
Cherilyn began her career at Reckitt Benckiser as a Sales & Trade Marketing Management Associate from 2013 to 2014. She then transitioned to Tableau Software, where she worked as a Sales Operations Analyst for five years, from 2014 to 2019, in Singapore. In 2019, she moved to New York City to join New Engen, Inc. as an Associate Manager in Media Services, a position she held until 2021 before returning to Singapore to join Talend.
Achievements
During her tenure at Talend, Cherilyn received the Q4 2021 Marketing All Hands – Teammate Award, highlighting her contributions to the team. Her role involves significant responsibilities, including fiscal year planning and providing business analyses for leadership, which demonstrates her impact within the organization.