Craig Barker
About Craig Barker
Craig Barker is a Principal Marketing Operations Analyst with extensive experience in marketing automation and operations. He has held various roles in notable companies, including Talend and IRIS Software Group, and has achieved advanced proficiency as a Marketo Certified Expert.
Current Role at Talend
Craig Barker serves as the Principal Marketing Operations Analyst at Talend, a position he has held since April 2023. In this role, he focuses on maximizing the martech stack, particularly leveraging the Marketo platform. His expertise in marketing operations supports Talend's strategic initiatives in enhancing marketing efficiency and effectiveness.
Previous Experience at Talend
Before his current role, Craig Barker worked at Talend as a Senior Marketing Operations Analyst from 2021 to 2023. During this time, he contributed to various marketing operations projects, enhancing the company's marketing automation processes. His tenure at Talend reflects a commitment to improving marketing performance through data-driven strategies.
Professional Background in Marketing
Craig Barker has a diverse background in marketing, having held several positions in the field. He worked as a Marketing Automation Manager at IRIS Software Group from 2019 to 2021 and as a Marketing Executive at Danwood from 2014 to 2017. His early career included roles such as a Marketing Executive at BT Business Direct and a Customer Liaison Officer at AFG LAW.
Education and Qualifications
Craig Barker holds a Master's degree in International Relations and National Security Studies from Lancaster University, completed in 2012. He also earned a Bachelor of Arts (BA) (hons) in History from the same institution, graduating in 2011. Additionally, he achieved a Level 6 Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing in 2017. His educational background supports his expertise in marketing operations.
Certifications and Recognitions
Craig Barker has been recognized as a Marketo Certified Expert three times, demonstrating his advanced proficiency in the Marketo platform. This certification highlights his skills in marketing automation and his ability to implement effective marketing strategies using technology.