Diane Lipik
About Diane Lipik
Diane Lipik is a Digital Marketing Lifecycle Manager at Talend, where she has worked since 2022. With a strong background in media and behavioral research, she has developed strategies to enhance customer conversion rates.
Work at Talend
Diane Lipik has been serving as the Digital Marketing Lifecycle Manager at Talend since 2022. In this role, she focuses on developing strategies that enhance customer conversion rates through a comprehensive digital media funnel. Her position is based in Philadelphia, Pennsylvania, where she applies her expertise in digital marketing to drive effective customer engagement and lifecycle management.
Education and Expertise
Diane Lipik studied at Penn State University, where she earned a Bachelor's of Arts degree in Media Studies, Political Science, and Psychology from 2009 to 2013. She also completed her secondary education at Conestoga High School from 2005 to 2009. Diane possesses a strong background in media and behavioral research, which she integrates into her digital marketing strategies, enhancing their effectiveness.
Background
Diane Lipik's professional journey includes various roles in marketing and research. She began her career as an intern at Intelligent Capital Network, where she worked from 2008 to 2010. She then served as a Marketing Research Analyst at Wool Labs from 2010 to 2012. Following that, she held the position of Analyst in Marketing Analytics at Rain the Growth Agency from 2013 to 2018. Before joining Talend, she worked at Fingerpaint as a Digital Strategist from 2018 to 2022.
Internship Experience
Diane Lipik has gained valuable experience through several internships. She worked as a Graphic Design Intern at Strong Point Strategy, LLC for two months in 2009. Additionally, she served as a TSA e-Marketing Intern at the Smithsonian Institution for two months in 2012. These internships contributed to her understanding of marketing and design, laying the groundwork for her future roles in digital marketing.
Professional Skills
Diane Lipik has developed a comprehensive skill set in digital marketing lifecycle management. Her expertise includes integrating behavioral research insights into marketing strategies, which informs her approach to enhancing customer engagement. She has a proven track record of developing effective digital media funnel strategies aimed at improving customer conversion rates.