Frances Lin, Pmp, Cpp
About Frances Lin, Pmp, Cpp
Frances Lin is the Director of Pricing at Talend, where she standardizes pricing frameworks and provides strategic pricing guidance. She has extensive experience in pricing strategy across various technology companies, including Varian Medical Systems, HP, Cisco, and VMware.
Work at Talend
Frances Lin serves as the Director of Pricing at Talend, a position she has held since 2021. In this role, she provides pricing guidance to the sales team for strategic deals. Lin is responsible for standardizing the pricing framework and establishing pricing governance within the organization. She has defined new packaging and pricing for the data ingestion tool, Stitch, and has led market research on packages, price metrics, and price levels specifically for Talend Cloud Offerings. Additionally, she hosts the price review committee to evaluate major pricing proposals.
Previous Experience
Frances Lin has an extensive background in pricing and strategy across several prominent companies. She worked at Varian Medical Systems as the Global Lead for SaaS Pricing & Commercialization from 2020 to 2021. Prior to that, she spent 16 years at HP as a Senior Program Manager focused on Pricing Strategy. Lin also held the position of Senior Software Business Strategy Manager at Cisco for 10 months in 2019 and served as Senior Pricing Manager for SaaS Strategy & Operations at VMware from 2017 to 2019. Her career began at Chailease International Finance Corp. in Taipei City, Taiwan, where she worked in the Reengineering Team from 1996 to 1999.
Education and Expertise
Frances Lin has a strong educational background with multiple degrees and professional development certifications. She earned a Bachelor’s degree in Business Administration from National Taiwan University. Lin holds two Master of Business Administration (MBA) degrees from Carnegie Mellon University, specializing in Marketing, eCommerce, and Finance. She completed professional development courses at Stanford University in Cloud Computing: Selling and Marketing SaaS to the Enterprise and at the Massachusetts Institute of Technology - Sloan School of Management in Blockchain Technologies: Business Innovation and Application.
Achievements in Pricing Strategy
Throughout her career, Frances Lin has made significant contributions to pricing strategy and governance. At Talend, she has standardized the pricing framework and established pricing governance, which has enhanced the organization’s pricing processes. Lin has also defined new packaging and pricing strategies for Talend's data ingestion tool, Stitch. Her leadership in market research has provided valuable insights into pricing metrics and levels for Talend Cloud Offerings, demonstrating her expertise in the field.