Mary Lachapelle
About Mary Lachapelle
Mary Lachapelle is a Senior Customer Marketing Manager with extensive experience in customer advocacy and marketing. She has held various roles at notable companies, including Oracle and Adobe Systems, and has a Bachelor of Arts in English Language and Literature from the University of California, Berkeley.
Current Role at Talend
Mary Lachapelle serves as the Senior Customer Marketing Manager at Talend, a position she has held since 2018. In this role, she focuses on customer advocacy and marketing strategies that enhance customer engagement and brand visibility. Her responsibilities include developing and managing customer lifecycle and advocacy programs, which have received recognition for their effectiveness. Mary utilizes her extensive experience to leverage customer insights for various marketing initiatives.
Previous Experience in Customer Marketing
Mary Lachapelle has a diverse background in customer marketing and advocacy. She worked at Oracle as the Director of Customer Advocacy from 2015 to 2017, where she led initiatives to enhance customer relationships. Prior to that, she was a Senior Manager of Customer Reference at SugarCRM from 2010 to 2013. Her earlier roles include Senior Global Customer Reference Manager at Sitecore and Senior Customer Marketing Manager at Demandbase, showcasing her expertise in customer engagement across multiple organizations.
Consulting and Management Roles
Mary has held several consulting and management positions throughout her career. She worked as a Trade Show Manager Consultant at Silicon Grap for five months in 2007 and as a Customer Reference Manager Consultant at Big Sky Communications for four months in the same year. Additionally, she served as a Customer Reference Manager Consultant at Plantronics from 2007 to 2009. These roles contributed to her comprehensive understanding of customer advocacy and marketing strategies.
Educational Background
Mary Lachapelle studied at the University of California, Berkeley, where she earned a Bachelor of Arts (B.A.) degree in English Language and Literature. Her educational background has provided her with strong communication skills, which she applies in her marketing and customer advocacy roles.
Expertise in Customer Advocacy
Mary has developed significant expertise in leveraging customer advocacy for various marketing purposes. She has experience in public relations, analyst relations, product launches, and social media engagement. Additionally, she has created content for campaigns, customer case studies, and videos. Her proficiency in managing online advocate communities and utilizing platforms like Reference View (RO Innovation) and Influitive has further enhanced her capabilities in this field.