Simon Kang
About Simon Kang
Simon Kang is a Digital Marketing Associate based in Région de Paris, France, with extensive experience in marketing roles at various companies. He specializes in tracking marketing campaign results and optimizing marketing processes, holding a Master's degree in Marketing from KEDGE Business School.
Work at Talend
Simon Kang has been employed at Talend as a Digital Marketing Associate since 2016. In this role, he focuses on enhancing marketing strategies and optimizing processes. His responsibilities include tracking and analyzing marketing campaign results using various key performance indicators (KPIs), such as return on investment (ROI) and conversion rates. He collaborates with both marketing and sales teams to improve database quality and lead scoring systems, ensuring effective communication and alignment between departments.
Previous Experience in Marketing
Before joining Talend, Simon Kang held marketing positions at Volfoni 3D and Qlik. He worked as a Marketing Officer at Volfoni 3D for five months in 2013 and then at Qlik for another five months in 2014, both based in Région de Paris, France. These roles contributed to his foundational experience in digital marketing and campaign management.
Education and Expertise
Simon Kang holds a Bachelor's degree in English and Chinese from Université Paris X Nanterre, where he studied from 2010 to 2012. He furthered his education at KEDGE Business School, earning a Master's degree in Marketing from 2012 to 2015. Additionally, he participated in an exchange program at Tongji University, focusing on Business and Commerce from 2014 to 2015. His academic background supports his expertise in tracking marketing performance and optimizing processes.
Specialization in Marketing Processes
Simon Kang specializes in optimizing marketing processes and providing support for Salesforce. He utilizes detailed reports and dashboards to enhance marketing effectiveness. His ability to analyze marketing campaign results and collaborate across teams contributes to improved lead scoring systems and overall marketing performance.