Karla Vallecillo
About Karla Vallecillo
Karla Vallecillo is the Growth Marketing Director at TalentQuest, specializing in B2B software marketing strategies. With a background in education and extensive experience in lead generation for SaaS companies, she advocates for employee engagement and writes on related topics.
Current Role at TalentQuest
Karla Vallecillo serves as the Growth Marketing Director at TalentQuest, a position she has held since 2022. In this role, she focuses on optimizing growth marketing strategies to enhance user acquisition within the B2B software sector. Her expertise includes both paid and organic marketing approaches, which are essential for driving engagement and growth in the competitive landscape of software as a service (SaaS).
Previous Experience in Education
Before joining TalentQuest, Karla Vallecillo accumulated extensive experience in the education sector. She worked at Miami-Dade County Public Schools in various roles, including Dean of Culture and Positive Behavior Support Coach, and as a Law Studies Teacher. She also served as a Debate Coach for the National Association for Urban Debate Leagues from 2016 to 2019. Her background in K-12 education spans eight years, during which she developed skills in coaching, program management, and student engagement.
Educational Background
Karla Vallecillo holds a Master of Education (M.Ed) in Education and Social Change from the University of Miami, which she completed from 2016 to 2018. Additionally, she earned a Bachelor of Arts in Criminology from the University of Florida in 2018. Her educational qualifications support her expertise in both marketing and educational practices, contributing to her effectiveness in her current role.
Marketing Expertise and Strategies
Karla Vallecillo has a strong foundation in growth marketing, specifically in the B2B software sector. She has a proven track record of developing and executing lead generation strategies tailored for SaaS companies. Her proficiency with marketing automation and CRM tools, including HubSpot, Salesforce, and Google Analytics, enhances her ability to drive user acquisition and optimize marketing efforts. She also advocates for employee engagement and meaningful feedback, writing blog posts on related topics.
Professional Writing and Advocacy
In addition to her marketing role, Karla Vallecillo engages in professional writing, focusing on the significance of HR technology for small and medium-sized businesses. She addresses themes such as employee engagement, transparency, and pay equity through her blog posts. Her advocacy in these areas reflects her commitment to improving workplace environments and promoting effective communication within organizations.