Bárbara Silva
About Bárbara Silva
Bárbara Silva is the Senior Marketing Analyst Manager at Talkdesk in Lisboa, Portugal, with a background in marketing analysis and business analytics.
Current Position at Talkdesk
Bárbara Silva is currently serving as the Senior Marketing Analyst Manager at Talkdesk in Lisboa, Portugal. In this role, she oversees the marketing analytics team and is responsible for developing strategic dashboards that provide real-time insights for company leaders.
Career at Talkdesk
Bárbara Silva has had an extensive career at Talkdesk. She started as a Marketing Analyst Specialist from 2019 to 2021 in Lisbon. She then advanced to the position of Marketing Analyst Manager, a role she held from 2021 to 2023. Currently, she is the Senior Marketing Analyst Manager. Throughout her tenure, she has led significant projects such as transitioning 20 Google sheet-based dashboards to a database-driven system and developing daily ROI and campaign performance dashboards.
Experience at Uniplaces
Before her time at Talkdesk, Bárbara Silva worked at Uniplaces in various roles. She was a Business Analyst from 2016 to 2019, preceded by a brief stint as an Onboarding Project Manager in 2016. She also served as a Pré-QC Specialist from 2014 to 2016 and briefly held roles as Head of Account Management and Head of Quality Control.
Early Career and Entrepreneurship
Bárbara Silva has a rich early career history, including co-founding Make It Happy and Lead Magazine. She held the role of Communication Trainee at Grow Popularity and worked as a Trainee at Revista Visão and Diário de Notícias. These roles provided her with diverse experience in journalism and strategic communication before moving into more analytical positions.
Educational Background
Bárbara Silva has a strong academic background in journalism and strategic communication. She completed her Communication Science degree at Universidade Nova de Lisboa from 2007 to 2010. Additionally, she participated in the Erasmus Programme at Université Catholique de Louvain, Brussels, studying Documentary Production and International Journalism.