Cate Vanasse
About Cate Vanasse
Cate Vanasse is the Director of Customer Marketing at Talkdesk, with extensive experience in customer marketing and engagement strategies.
Current Role as Director of Customer Marketing at Talkdesk
Cate Vanasse is currently serving as the Director of Customer Marketing at Talkdesk. In this role, she is responsible for leading initiatives that enhance customer retention and advocacy. Her work involves developing and implementing customer advisory boards, as well as managing online communities to strengthen client engagement and feedback. Vanasse's strategic approach includes a strong focus on customer event strategy to foster deeper relationships with clients.
Previous Role at Cisco
Cate Vanasse served as the Director of Customer Marketing at Cisco from 2023 to 2024. During her tenure, she concentrated on lifecycle marketing programs aimed at improving customer loyalty and satisfaction. Her efforts included the creation of marketing strategies that directly influenced customer engagement and retention. Additionally, she likely collaborated with various departments to enhance overall customer satisfaction.
Experience at Cisco Meraki
From 2021 to 2023, Cate Vanasse held the position of Director of Global Customer Marketing at Cisco Meraki. In this capacity, she was responsible for driving customer-focused initiatives on a global scale. Her role involved the continuous development of programs designed to increase customer retention and advocacy. Vanasse's extensive experience in customer marketing played a key role in her ability to implement effective customer engagement strategies.
Role at Expedia Group and Egencia
Cate Vanasse worked at Expedia Group from 2017 to 2020 as the Head of Global Customer Experience Marketing, operating remotely from Rhode Island. Prior to this, she was with Egencia from 2010 to 2017 as a Senior Marketing Manager, Customer Success in Bellevue, Washington. In both roles, she focused on enhancing the customer experience and implementing successful marketing strategies aimed at boosting customer retention and satisfaction.
Early Career and Education
Cate Vanasse's career path started at DHI Technologies, where she was a Marketing Manager from 2003 to 2006. She then joined Expedia Corporate Travel as Marketing Manager, North America from 2007 to 2010. Vanasse holds a Bachelor's degree from Heidelberg University and also completed an exchange year at Universität Heidelberg. Her academic background laid the foundation for her successful career in marketing and customer relations.