Cátia Oliveira
About Cátia Oliveira
Cátia Oliveira is the Lead Product Design at Talkdesk in Aveiro, Portugal, with extensive experience in UX methodologies and customer journey mapping.
Lead Product Design at Talkdesk
Cátia Oliveira currently holds the position of Lead Product Design at Talkdesk in Aveiro, Portugal. Her role involves overseeing the design and user experience of Talkdesk's products. With a passion for making technology user-friendly, she focuses on improving user experiences across the board. Her expertise in Customer Journey Maps and Empathy Maps aids in delivering intuitive and effective products.
Previous Experience in Product and UX Design
Before joining Talkdesk, Cátia Oliveira worked at Altice Labs as Lead Interaction Design & User Experience area | UX Researcher and Strategist for 14 years in Aveiro, Portugal. Her responsibilities included leading the interaction design and user experience area, conducting UX research, and developing strategic plans to enhance user engagement.
Speaking Engagements
Cátia has shared her expertise through several speaking engagements. In 2019, she was a speaker on Creativity and Customer Journey Maps at the Instituto Politécnico de Viseu. She also spoke at IADE - Creative University on UX Methodology in both 2018 and 2019. Additionally, she presented at Agile Connect® on various UX topics and served as a speaker at the Universidade de Aveiro focused on Customer Journey Maps. Earlier in her career, she was a corporate trainer at 7Graus and a tutor at School House Formação.
Educational Background
Cátia Oliveira's educational background is diverse and specialized in areas related to her profession. She earned a Master's degree in Multimedia Communication - Interactive Multimedia from Universidade de Aveiro from 2018 to 2021. Prior to that, she completed a Licentiate degree in Information and Communication Technologies at the same university from 2004 to 2008. She also holds a Secondary degree in Arts from Escola Secundária José Estevão, which she obtained from 2001 to 2004.
Specializations and Methodologies
Specializing in creating Customer Journey Maps and Empathy Maps, Cátia Oliveira utilizes various design tools to enhance user experiences. She enjoys integrating practical tools like Post-its, paper, boards, and colorful pens into her design process. Her approach helps bring clarity and creativity to the planning and development stages of product design, ensuring that solutions are user-centered and effective.