Kimberly R.
About Kimberly R.
Kimberly R. is the Senior Director of Global Campaigns and Performance Marketing at Talkdesk, with extensive experience in marketing roles across various companies.
Title at Talkdesk
Kimberly R. holds the position of Senior Director, Global Campaigns + Performance Marketing at Talkdesk. In this role, she leads a team responsible for developing and executing comprehensive marketing strategies on a global scale. She focuses on increasing brand visibility and optimizing performance across various marketing channels.
Professional Experience
Kimberly R. has an extensive background in marketing, having worked in various roles across multiple companies. Prior to her current role, she was the Director of Marketing Campaigns at Talkdesk from 2020 to 2022. She also held positions such as Acquisition Marketing Manager at Osmosis - Knowledge Diffusion, Director of Demand Generation at Swoogo, and Senior Cloud Manager at Oracle Marketing Cloud. Additionally, she has experience as VP of Marketing and Senior Marketing Automation Consultant at Astadia, Director of Demand Generation at G5, and Director of Marketing, Americas at FARO Technologies.
Educational Background
Kimberly R. has a diverse educational background. She earned a Master's Certificate in Internet Marketing from the University of San Francisco in 2011. She also holds a BA in Communications and Marketing from Rollins College, completed in 2006. Earlier, she achieved an AA in Biochemistry and Molecular Biology from Housatonic Community College in 2003.
Achievements at Talkdesk
At Talkdesk, Kimberly R. has been instrumental in several high-impact initiatives. She implemented a comprehensive marketing automation system that significantly improved lead nurturing and conversion rates. She led a major global campaign that resulted in a 25% increase in new customer acquisition within the first quarter. Her data-driven content strategy efforts increased organic search traffic by 40% year-over-year. She also played a key role in the company’s rebranding efforts, ensuring a seamless transition across all digital channels.
Industry Contributions
Kimberly R. is active in the marketing community beyond her company roles. She regularly conducts workshops and training sessions on advanced digital marketing techniques for internal teams and industry peers. She is also a guest speaker at multiple industry conferences, sharing her insights on performance marketing and demand generation. Further, she mentors junior marketers through a company-wide mentorship program, focusing on career development and skill enhancement.