Kyle Sutton
About Kyle Sutton
Kyle Sutton is the Vice President of Growth Marketing at Talkdesk and an Executive Member at Pavilion, with a rich history in marketing roles at IBM, SolarWinds, and other companies.
Title
Kyle Sutton holds the position of Vice President, Growth Marketing at Talkdesk. In this role, he leverages his extensive experience in driving marketing strategies and achieving notable growth metrics.
Current Company
Kyle Sutton is currently employed at Talkdesk as Vice President, Growth Marketing. At Talkdesk, he is responsible for overseeing and implementing growth marketing strategies to enhance the company's market presence and drive customer acquisition.
Previous Roles at IBM
Kyle Sutton formerly worked at IBM from 2021 to 2023. He served as the Executive Director, Marketing for 2 years and prior to that as the Director of Marketing, Cloud & Data Platform, Americas for 7 months in 2021. During his tenure, he contributed to the enhancement of IBM's marketing strategies in the cloud and data platform domain.
Previous Roles at SolarWinds
Kyle Sutton held significant positions at SolarWinds, including Senior Director, Marketing from 2020 to 2021, and Director, Demand Generation from 2018 to 2020. His efforts in these roles were focused on driving demand and initiating marketing strategies in the Raleigh-Durham, North Carolina Area.
Earlier Career and Digital Strategy Expertise
Kyle Sutton brings a wealth of experience from various roles earlier in his career. He served as VP, Director of Digital Strategy at Ketchum from 2014 to 2017 in Raleigh-Durham. Prior to that, he was a Senior Digital Strategist at MicroMass Communications from 2012 to 2014. His career also includes time at Acronym Media, MedThink Communications, and Fortune Interactive, where he specialized in search engine marketing and interactive marketing consultancy.
Education and Expertise
Kyle Sutton pursued executive education in Product Strategy at Kellogg Executive Education. He also holds a Bachelor of Science degree in Information Technology from North Carolina State University. His educational background complements his professional experience in marketing and digital strategy.
Achievements in Marketing Strategy
Kyle Sutton has a track record of leading successful marketing initiatives. Notable achievements include restructuring a $15MM/year paid search program, reducing acquisition costs by 62%, and increasing deal size by 15% within a quarter. He also pivoted to an all-virtual event strategy during COVID-19, surpassing the event-driven pipeline target by 130% at a 70% discount.