Peter Coulson

Peter Coulson

Vice President Asia Pacific & Japan @ Talkdesk

About Peter Coulson

Peter Coulson is the Vice President for Asia Pacific & Japan at Talkdesk, with over 25 years of experience in business transformation across the region.

Current Role at Talkdesk

Peter Coulson currently serves as the Vice President for Asia Pacific & Japan at Talkdesk. In this role, he is based in Singapore and focuses on overseeing operations and driving growth in the region. His responsibilities include the strategic positioning of Talkdesk's offerings while ensuring effective stakeholder engagement and operational management.

Previous Role at Salesforce

From 2017 to 2021, Peter Coulson held the position of Regional Vice President of Sales for the ASEAN region at Salesforce. During his four-year tenure in Singapore, he was responsible for leading sales initiatives, developing go-to-market strategies, and fostering strategic partnerships that expanded Salesforce's market presence across the ASEAN region.

Career History at IBM

Peter Coulson has an extensive history with IBM, where he served in multiple significant roles. Between 2012 and 2016, he was the Business Unit Executive for Enterprise Software Sales in South East Asia. Before that, he was the Enterprise Software Sales Leader from 2008 to 2012 in Melbourne, Australia, and a Software Account Manager from 2003 to 2006, also in Melbourne. His roles at IBM involved sales leadership, business transformation, and client engagement.

Consultancy and Earlier Roles

Peter Coulson's career includes critical roles at other major firms. He was the Asia Regional Consultant for Bugwolf in 2016-2017 and a Client Manager for CRM Sales at Oracle from 2006 to 2008. Earlier, he was the Owner/Director at Total Business Solutions, acting as an agent for ADP in Australia from 1995 to 2003. These roles involved deep engagement in business strategy and client relationship management.

Educational Background

Peter Coulson has an educational background enriched with business management studies. He attended The Boston Graduate School of Business in 2013-2014, focusing on Business, Management, Marketing, and Related Support Services. In 2011, he completed business management programs at INSEAD, further strengthening his expertise in business management.

Experience in Business Transformation

With over 25 years of experience across the Asia Pacific region, Peter Coulson has led significant business transformation initiatives. His expertise covers business establishment and growth, digital transformation, and go-to-market strategy development. He has collaborated with senior leaders across multiple sectors and successfully engaged with major clients, including Standard Chartered Bank, ANZ Bank, and Telstra.

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