Catherine Chapman
About Catherine Chapman
Catherine Chapman is the Global Head of Product Marketing at Talogy, where she focuses on creating audience-specific communications. With a background in economics and extensive marketing experience across various companies, she emphasizes collaboration and customer engagement in her work.
Current Role at Talogy
Catherine Chapman serves as the Director of Product Marketing (Global) at Talogy, a position she has held since 2022. In this role, she focuses on creating marketing strategies that effectively communicate the value of Talogy's products and services to diverse audiences. She also emphasizes the importance of collaboration in achieving marketing objectives.
Previous Experience in Marketing
Catherine has extensive experience in marketing across various organizations. She worked at 3M as a Marketing Executive from 2002 to 2005. Later, she held the position of Marketing Manager at Modern Baker for six months in 2018. Additionally, she served as the Head of Marketing for Talent Assessment & Development at Talogy from 2019 to 2020, and as a Marketing Product Manager at The Myers-Briggs Company from 2006 to 2015.
Educational Background
Catherine studied Economics at Lancaster University, where she earned a B.A. (Hons) from 1997 to 2000. She also attended the University of Toronto for a year in 1998 to 1999, focusing on Economics. Furthermore, she completed a Professional Postgraduate Diploma in Marketing Management at Oxford College of Marketing.
Marketing Skills and Focus
Catherine specializes in developing customer-led solutions and engaging customers through content marketing. She has a strong focus on distilling complex technology propositions into audience-specific collateral and communications. Her expertise includes crafting creative messaging that highlights the value of products and services.
Career Progression
Catherine's career in marketing began as a Marketing Assistant at BT from 2000 to 2001. She then transitioned to a Market Analyst role at Alcatel-Lucent for a year. Over the years, she has progressed through various marketing roles, including significant positions at Talogy and The Myers-Briggs Company, showcasing her growth and adaptability in the marketing field.