Frances M Taylor, Fcim
About Frances M Taylor, Fcim
Frances M Taylor is the Head of Marketing at Talogy, with a strong background in multi-channel marketing and extensive experience in various leadership roles across different companies. She has worked in marketing for over two decades, focusing on strategic positioning and enabling sales across multiple regions.
Work at Talogy
Frances M Taylor has served as the Head of Marketing at Talogy since 2018. In this role, she is responsible for developing and executing marketing strategies that align with the company's objectives. Her focus includes enabling sales through strategic positioning, tools, content, and market insights. Taylor works across five regional hubs, including the Americas, UK, Europe, Asia Pacific, and the Middle East, to drive global marketing initiatives.
Previous Experience in Marketing
Before joining Talogy, Frances M Taylor held several significant marketing positions. She was the Head of Marketing and Bid Management at Aon Hewitt Pacific from 2011 to 2017, where she led marketing efforts for a superannuation fund with AU$4 billion in funds under management. Prior to Aon, she worked as the Head of Marketing for Robert Walters in Australia and New Zealand from 2004 to 2010 and as a Marketing Manager at Hewitt Associates LLC for seven months in 2010.
Education and Expertise
Frances M Taylor studied at the University of Plymouth, where she earned a Bachelor's degree in Business and Marketing, along with Commercial Law, from 1998 to 2002. Her academic background supports her extensive experience in managing multi-channel marketing campaigns, including digital marketing, events, advertising, and public relations.
Achievements in Marketing Leadership
Frances M Taylor played a key role in positioning PSI Talent Management as a market leader in talent management solutions following the acquisition of Cubiks. Her leadership in marketing has contributed to the success of various organizations, particularly in enhancing client success through strategic marketing initiatives.
Early Career in Marketing
Frances M Taylor began her marketing career as a Marketing Manager at SMi Group from 2002 to 2004. This role laid the foundation for her subsequent positions in the marketing field, where she developed skills that would support her future leadership roles in major organizations.