Kristin Swasta Paxton
About Kristin Swasta Paxton
Kristin Swasta Paxton serves as the Senior Director of Corporate Marketing at Talogy, where she has worked since 2020. With a background in demand generation and digital marketing, she has received multiple accolades as Marketer of the Year from the American Marketing Association.
Current Role at Talogy
Kristin Swasta Paxton serves as the Senior Director of Corporate Marketing at Talogy, a position she has held since 2020. In this role, she focuses on lead and revenue generation through various marketing strategies, including inbound marketing, search engine marketing, advertising, and creative campaigns. Her work is aimed at enhancing the company's market presence and driving business growth. She operates from Pittsburgh, Pennsylvania.
Previous Experience at Talogy
Before her current role, Kristin worked at Talogy in several capacities. She served as the Director of Marketing from 2014 to 2018, where she contributed to the company's marketing strategies. Additionally, she held the position of Senior Director of Demand Generation & Digital Marketing from 2018 to 2020. Her tenure at Talogy spans a total of six years, during which she played a significant role in shaping the company's marketing efforts.
Marketing Career Background
Kristin has a diverse background in marketing, having worked in various roles across different organizations. She was a Marketing Associate at Calgon Carbon Corporation from 1996 to 1999 and later served as a Marketing Coordinator at Foreman Group from 1999 to 2004. Following that, she worked at Select International as a Marketing Coordinator from 2004 to 2008. This extensive experience has equipped her with a broad skill set in marketing and team leadership.
Education and Expertise
Kristin earned her Bachelor of Arts degree in Journalism from Indiana University of Pennsylvania, where she studied from 1992 to 1996. Her educational background has provided her with a strong foundation in communication and marketing principles, which she has applied throughout her career. She is recognized for her expertise in setting clear goals, tracking key metrics, and measuring results in marketing initiatives.
Recognitions and Achievements
Throughout her career, Kristin has been acknowledged for her contributions to the marketing field. She has been repeatedly recognized as Marketer of the Year by the American Marketing Association, highlighting her effectiveness and impact in marketing roles. This recognition underscores her commitment to excellence and innovation in her marketing strategies.