Philip Shelper
About Philip Shelper
Philip Shelper Industry Thought Leader
Philip Shelper is recognized as an industry thought leader known for his expertise in loyalty programs. He has been actively involved in providing strategic insights into the commercial modeling of loyalty programs. Through his knowledge, he has guided companies on how to effectively measure the financial benefits of these programs and ensure they align with corporate profit objectives.
Philip Shelper Loyalty Program ROI Masterclass
Philip Shelper led a masterclass focusing on the measurement of loyalty program ROI. This masterclass equipped attendees with the necessary tools to quantify the return on investment for loyalty programs and effectively communicate these metrics to CFOs. This training emphasized tying the loyalty programs' benefits directly to the financial outcomes significant to C-level executives.
Philip Shelper Advice on Internal Buy-In for Loyalty Programs
Philip Shelper provides valuable advice on achieving internal buy-in for loyalty programs across different teams within an organization. His counsel is aimed at ensuring that loyalty initiatives receive the necessary support from various departments, fostering collaboration and alignment towards the program's objectives. This helps organizations maximize the potential of their loyalty programs by securing internal endorsement and unified effort.
Philip Shelper Best-In-Class Models for Measuring Financial Benefits
Philip Shelper covers best-in-class models for measuring the financial benefits of loyalty programs. His approach includes detailed commercial modeling that enables businesses to understand the monetary impact of their loyalty initiatives. By adopting these models, companies can make informed decisions based on robust financial analysis, thereby optimizing their loyalty programs for better profitability.