Velichka Kerezieva
About Velichka Kerezieva
Velichka Kerezieva serves as the Senior Performance Marketing Lead at Talon.One, a position she has held since 2021. With a background in performance marketing and finance, she has accumulated diverse experience across various roles in marketing and analytics.
Work at Talon.One
Velichka Kerezieva has been serving as the Senior Performance Marketing Lead at Talon.One since 2021. In this role, she focuses on developing and executing performance marketing strategies to enhance customer engagement and drive growth. Her expertise in performance marketing contributes to the company's objectives in optimizing marketing campaigns and improving overall performance metrics.
Previous Experience in Performance Marketing
Before joining Talon.One, Velichka Kerezieva held several positions at BizMut Marketing GmbH. She started as a Junior Performance Marketing Manager in 2019, progressed to Performance Marketing Manager from 2019 to 2020, and then served as Senior Performance Marketing Manager in 2021. Her roles involved managing marketing campaigns and analyzing performance data to inform strategic decisions.
Background in Email Marketing
Velichka Kerezieva worked at Prospecto Group as an Email Marketing Strategist for four months in 2018. In this position, she focused on creating and optimizing email marketing campaigns to enhance customer outreach and engagement. This experience contributed to her skills in digital marketing and campaign management.
Education and Expertise
Velichka Kerezieva earned her Bachelor's degree in Finance from the University of National and World Economy, where she studied from 2012 to 2016. This educational background provides her with a strong foundation in financial principles, which she applies in her marketing roles to analyze data and drive performance.
Early Career Experience
Velichka Kerezieva began her career at Raiffeisenbank Bulgaria, where she held multiple roles, including Customer Support Specialist from 2013 to 2015 and Digital Banking Manager from 2015 to 2016. She later worked at IBM as an Expense & Resource Analyst from 2016 to 2018. These positions helped her develop skills in customer service, digital banking, and resource management.