Beth Ethridge Dominique
About Beth Ethridge Dominique
Beth Ethridge Dominique serves as the Vice President of Client Service at Tandem Theory, where she has worked since 2021. With over ten years of experience in global digital brand advertising and communications, she has held various roles in notable companies, including Ansira and Federated Media Publishing.
Current Role at Tandem Theory
Beth Ethridge Dominique serves as the Vice President of Client Service at Tandem Theory, a position she has held since 2021. In this role, she focuses on developing and implementing strategies that enhance client relationships and improve service delivery. Her responsibilities include overseeing client service operations and ensuring that the team meets client expectations effectively.
Previous Experience in Client Services
Before joining Tandem Theory, Dominique held various roles in client services across multiple organizations. She worked as the Assistant Vice President and Engagement Lead at Ansira from 2017 to 2021, where she contributed to client engagement strategies. Additionally, she served as the Director of Account Management at StyleHaul, Inc. and as the Director of Client Services at Javelin Agency, focusing on AT&T Small Business.
Educational Background
Dominique holds a Bachelor's degree in Communication and Media Studies from the University of Leicester, which she completed from 2004 to 2008. She also earned a Bachelor's degree in Mass Communications with a focus on Advertising from Louisiana State University. Her educational background provides a foundation for her expertise in digital brand advertising and communications.
Expertise in Digital Advertising
With over ten years of experience in global digital brand advertising and communications, Dominique has developed a strong skill set in creating effective marketing strategies. She specializes in multi-channel approaches, including CRM, programmatic advertising, social media, influencer marketing, email, mobile, and broadcast. Her ability to provide compelling presentations demonstrates her thought leadership in the industry.
Mentorship and Team Development
Dominique actively mentors her client service team, focusing on marketing principles and client relationship skills. She emphasizes the importance of organic talent development within her team, fostering an environment that encourages growth and learning. Her leadership style promotes a collaborative approach to client service.