David Coulson
About David Coulson
David Coulson serves as the Senior Vice President of Technology at Tandem Theory, bringing over 18 years of experience in the digital space. His career includes significant roles in various agencies where he specialized in digital strategy, business development, and technology solutions.
Work at Tandem Theory
David Coulson has been serving as the Senior Vice President of Technology at Tandem Theory since 2019. In this role, he focuses on leveraging technology to enhance client strategies and objectives. His extensive experience in digital strategy and technology enables him to provide innovative solutions that align with the needs of clients in the Dallas/Fort Worth Area.
Previous Experience in Digital Strategy
Prior to his current position, David Coulson held various roles in digital strategy and business development. He worked at Greenlit Agency as Executive Business Development from 2018 to 2019, and at EFM Agency as Vice President of Digital Strategy from 2013 to 2016. His experience also includes a role as Vice President of Business Strategy at The Infinite Agency during 2018 to 2019.
Education and Expertise
David Coulson earned a Bachelor's degree in Psychology from Texas Tech University, where he studied from 1998 to 2004. His educational background complements his professional expertise, which spans over 18 years in the digital space. He specializes in areas such as data and CRM, UI/UX, SEO, media, process design, information architecture, and usability science.
Background in Account Management
David Coulson has a solid background in account management, having worked in various capacities across multiple agencies. He served as Senior Account Executive at Zimmerman Advertising from 2005 to 2007 and as Senior Director of Digital and Social Media Engagement at Ansira from 2009 to 2012. His experience in account management has equipped him with skills in client relations and project execution.
Technical Skills and Specializations
David Coulson possesses a diverse skill set that includes both front and back end development, mobile apps, and mobile web development. He is proficient in web design, business requirements gathering, social networking, social listening, and response modeling. His technical expertise supports his ability to create actionable connections between brands and consumers.