Taunza Harris
About Taunza Harris
Taunza Harris is an Email Campaign Manager at Tandem Theory in Atlanta, Georgia, with over eight years of experience in digital marketing. She specializes in campaign analysis, presentation creation, and email campaign execution using various tools and coding languages.
Work at Tandem Theory
Taunza Harris has been serving as the Email Campaign Manager at Tandem Theory since 2021. In this role, she is responsible for managing email marketing campaigns and ensuring effective communication of campaign results to stakeholders. Her expertise in creating PowerPoint presentations aids in conveying complex data in an understandable format. Harris utilizes Salesforce Marketing Cloud for campaign execution, including automations and triggered emails, to enhance the effectiveness of marketing strategies.
Previous Experience in Digital Marketing
Before joining Tandem Theory, Taunza Harris held several roles in digital marketing. She worked as a Digital Marketing Manager at Cox Automotive Inc. from 2015 to 2016. Following that, she served as a Marketing Campaign Manager at Logility from 2018 to 2020. Additionally, she briefly worked as a Multi-Channel Campaign Manager at Atlanticus in 2019 and as a Media Consultant at YP from 2012 to 2014. These positions provided her with a broad range of experience in managing marketing campaigns across various platforms.
Education and Expertise
Taunza Harris studied Marketing at Georgia State University, where she gained foundational knowledge in marketing principles and strategies. Her educational background supports her professional expertise in digital marketing, campaign management, and data analysis. She is proficient in HTML, CSS, and AMP Script coding, which enhances her ability to design and deploy effective email campaigns.
Data Analysis and Reporting Skills
Harris is skilled in analyzing campaign data and building dashboards using Tableau. This capability allows her to provide valuable insights to stakeholders, facilitating informed decision-making. Her experience in developing and implementing marketing playbooks, particularly for Purina’s Petivity App, demonstrates her ability to enhance team efficiency and consistency through structured marketing strategies.