Todd La Beau
About Todd La Beau
Todd La Beau serves as the Vice President of Marketing at Tandem HR, where he utilizes his extensive experience in data-driven marketing strategies to enhance brand and product visibility. He has a strong background in managing marketing funnels and customer lifecycles across various industries, including healthcare and finance.
Work at TandemHR
Todd La Beau serves as the Vice President of Marketing at TandemHR, a position he has held since 2023. In this role, he focuses on implementing data-driven marketing strategies that enhance brand visibility and product reach. His responsibilities include managing the marketing funnel and customer lifecycle, emphasizing return on investment (ROI) in all initiatives. Based in Madison, Wisconsin, Todd's leadership aims to align marketing efforts with overall business objectives.
Education and Expertise
Todd La Beau studied at Northern Illinois University, where he gained foundational knowledge that supports his extensive career in marketing. He possesses deep expertise in various industries, including Healthcare, Finance, Manufacturing, Insurance, Consumer Packaged Goods (CPG), Food, Lifestyle, and Agencies. His specialization in multi-channel performance marketing, growth marketing, and ecommerce positions him as a knowledgeable leader in the marketing field.
Background
Todd La Beau has a diverse professional background with significant experience in marketing leadership roles. Prior to his current position at TandemHR, he worked at Perficient, where he held the roles of Director for 8 months and Managing Director for 3 years. He also served as Senior Vice President at LSB for 5 years and as Vice President for 3 years. His career began at Netconcepts, where he worked as Director for 2 years.
Achievements
Throughout his career, Todd La Beau has been recognized for his leadership style, which emphasizes humanity, energy, and accountability. He is known for empowering colleagues to excel and innovate within their roles. His approach to marketing focuses on data-driven strategies that enhance performance across various channels, contributing to the success of the organizations he has been a part of.
Professional Experience
Todd La Beau has accumulated significant professional experience in marketing roles across multiple organizations. At Perficient, he transitioned from Director to Managing Director, demonstrating his capability in leading marketing teams. His tenure at LSB included roles as Vice President and Senior Vice President, where he contributed to strategic marketing initiatives. His early career at Netconcepts as Director laid the groundwork for his extensive expertise in marketing and brand management.