Aidan Le Devenish
About Aidan Le Devenish
Aidan Le Devenish serves as the Senior Brand Director for Coach and Kate Spade in Australia and New Zealand, bringing over 14 years of international business experience across the Asia-Pacific region. He has a strong background in merchandising and product management, having held various leadership roles in prominent companies such as Tapestry and Alghanim Industries.
Current Role at Tapestry
Aidan Le Devenish serves as the Senior Brand Director for Coach and Kate Spade in Australia and New Zealand at Tapestry. He has held this position since 2020 and operates from Sydney, New South Wales. In this role, he is responsible for overseeing brand strategy, marketing initiatives, and overall brand performance within the region.
Previous Experience at Tapestry
Prior to his current role, Aidan worked at Tapestry as the Senior Director of Merchandise Planning and Allocation for Coach Asia from 2016 to 2020. He was based in Tokyo, Japan, and managed merchandise planning and allocation strategies for the brand across the Asian market. Earlier, he served as the Director of Merchandise Planning for Coach Asia from 2013 to 2016 in Shanghai, China.
Career Background
Aidan has a diverse career in the retail and merchandising sectors. He worked at Alghanim Industries as the Head of Merchandising for the Home Division for one year and as a Project Development Consultant for six months in 2010. His experience also includes roles at Majid Al Futtaim as a Brand Manager and at M. H. Alshaya Co. as a Senior Brand Merchandise Manager for Mothercare & ELC.
Education and Expertise
Aidan studied at TAFE NSW, where he earned an Advanced Diploma in Asia-Pacific Marketing from 1997 to 1998. He possesses expertise in merchandising and product management, with a focus on inventory management and product lifecycle. His extensive knowledge of the fashion industry is complemented by a deep understanding of the Asia-Pacific market dynamics.
Professional Skills and Network
Aidan is recognized for his strong work ethic and integrity. He has over 14 years of international business experience across the Middle East, China, and Japan, along with six years in Australia. He has a proven track record in team-building and managing multiple functional teams and maintains a wide-reaching network of influencers in the fashion industry.