Alicia Yeo
About Alicia Yeo
Alicia Yeo is the Senior Marketing Director for Southeast Asia and Oceania at Tapestry, a position she has held since 2022. With over two decades of experience in marketing across various prestigious companies, she has previously served as Marketing Director at Coach and held roles at LVMH, L'Oréal, and Clarins.
Work at Tapestry
Alicia Yeo has been serving as the Senior Marketing Director for Sea & Oceania at Tapestry since 2022. In this role, she oversees marketing strategies and initiatives across the Southeast Asia and Oceania regions. Her responsibilities include brand management, market analysis, and the execution of marketing campaigns tailored to the unique characteristics of these markets.
Previous Experience at Coach
Before joining Tapestry, Alicia Yeo worked at Coach as the Marketing Director for Southeast Asia and Oceania from 2011 to 2022. During her 11 years at Coach, she focused on enhancing brand visibility and driving sales growth in the region. Her efforts contributed to the brand's strong presence in the competitive luxury market.
Career Background in Marketing
Alicia Yeo has a diverse background in marketing, having held various positions across prominent companies. She began her career as an Assistant Brand Manager at LVMH Perfumes & Cosmetics from 1999 to 2002. She then transitioned to Singapore Press Holdings as a Group Marketing Manager from 2004 to 2006, followed by a role as Regional Marketing Manager for Travel Retail Asia Pacific at Clarins from 2002 to 2004. Additionally, she worked at L'Oréal as Marketing Manager for Biotherm from 2008 to 2011.
Education and Expertise
Alicia Yeo possesses extensive expertise in marketing and brand management, developed over more than two decades in the industry. Her experience spans various sectors, including luxury goods, cosmetics, and travel retail. This diverse background equips her with a comprehensive understanding of market dynamics and consumer behavior in different regions.