Calvin Au Yeung
About Calvin Au Yeung
Calvin Au Yeung is an experienced E Commerce & Digital Manager at Tapestry, overseeing brands like Coach and Kate Spade. With a strong background in digital marketing and eCommerce, he has held various roles at Accent Group Limited and other companies, focusing on consumer behavior and integrated marketing strategies.
Work at Tapestry
Calvin Au Yeung currently serves as the eCommerce & Digital Manager for Coach & Kate Spade at Tapestry, a position he has held since 2024. In this role, he focuses on enhancing the digital presence and eCommerce strategies for these luxury brands. His responsibilities include overseeing digital marketing initiatives and ensuring alignment with overall business objectives.
Previous Experience in eCommerce
Prior to his current role, Calvin worked at Accent Group Limited in various eCommerce positions. He served as the eCommerce Manager for UGG for five months in 2023 and as an eCommerce Specialist for HOKA, Merrell, and Saucony from 2022 to 2023. He also held the role of eCommerce (UGG) / CRM Manager for multiple brands from 2023 to 2024, and as an eCommerce Specialist for The Athlete's Foot from 2021 to 2022.
Education and Expertise
Calvin holds a Bachelor of Business in Marketing and Management from the University of Technology Sydney, which he completed from 2014 to 2017. He further enhanced his digital marketing skills by obtaining a Professional Diploma in Digital Marketing from the Digital Marketing Institute between 2016 and 2017. His expertise spans various areas of digital marketing, including eCommerce, paid search, SEO, and CRM.
Marketing Skills and Tools
Calvin possesses deep expertise in digital marketing, particularly in eCommerce strategies. He is proficient in using a range of marketing tools such as Google Analytics, Klaviyo, and Salesforce Commerce Cloud. His experience includes managing marketing budgets of varying sizes, from small projects to multi-million dollar campaigns, and he advocates for an integrated marketing approach to drive growth.
Interests and Activities
Outside of his professional commitments, Calvin enjoys reading at the beach, hiking, playing sports, and exploring new food places. He has a strong interest in the intersection of psychology and business, particularly in understanding consumer behavior, which informs his marketing strategies.