Christopher Berry
About Christopher Berry
Christopher Berry is a Senior Manager of Email and SMS at Tapestry, with over 10 years of experience in brand-side e-commerce and direct marketing. He has held various roles in marketing and customer engagement across multiple companies, including Trade Coffee, Audible, and UNIQLO.
Current Role at Tapestry
Christopher Berry serves as the Senior Manager of Email and SMS at Tapestry, a position he has held since 2023. He operates within the New York City Metropolitan Area, where he focuses on enhancing customer engagement through targeted email and SMS marketing strategies. His role involves overseeing marketing automation and technical implementation to optimize communication channels.
Previous Experience in Marketing
Prior to his current position, Christopher Berry accumulated extensive experience in marketing roles across various companies. He worked as a Senior Retention Marketing Manager at Trade Coffee from 2021 to 2022. He also held the position of Customer Engagement Manager at Audible from 2022 to 2023. His earlier roles include Manager of CRM and Retention Marketing at UNIQLO and Retention Marketing Manager at Greats, where he developed strategies to enhance customer retention.
Legal and E-Commerce Background
Christopher Berry began his career as a Legal Assistant at Covahey, Boozer, Devan & Dore, PA, where he worked from 2011 to 2012. He later transitioned to e-commerce, serving as an E-Commerce Coordinator at Peter Thomas Roth Clinical Skin Care from 2013 to 2014. His diverse background includes roles in sales and customer service, such as his position as a Sales Associate at The Sound Garden.
Education and Expertise
Christopher Berry earned a Bachelor of Arts degree with a double major in History and Sociology from the University of Maryland, College Park. He specializes in managing customer, product, and order databases to derive consumer insights. His expertise extends to direct marketing across various channels, including email, SMS, and direct mail, with over 10 years of experience in brand-side e-commerce.
Skills in Marketing and Project Management
Christopher Berry possesses skills in copywriting, branding, and creative direction, which contribute to executing a brand's vision effectively. He focuses on project management for marketing automation, ensuring that technical implementations align with marketing strategies. His approach is data-driven, leveraging insights to foster long-term customer engagement.