Darline Bui
About Darline Bui
Darline Bui serves as a Senior Digital Analyst for the Voice of Customer program at Tapestry, where she enhances customer experience by analyzing feedback and trends. She holds an Associate's degree in Applied Science, Fashion from Nassau Community College and a Bachelor's degree in Management, Fashion from the Fashion Institute of Technology.
Work at Tapestry
Darline Bui serves as a Senior Digital Analyst in the Voice of Customer program at Tapestry. She has been in this role since 2021, contributing to the company's efforts to enhance customer experience. Her responsibilities include monitoring the progress of the Voice of Customer program and focusing on improving the brand's Net Promoter Scores through detailed analysis of customer feedback. Bui collaborates with call center stakeholders to identify customer trends and friction points, ensuring that insights are utilized effectively to increase return on investment.
Education and Expertise
Darline Bui holds an Associate degree in Applied Science, Fashion from Nassau Community College, where she studied from 2007 to 2009. She furthered her education at the Fashion Institute of Technology, earning a Bachelor of Science in Management, Fashion, from 2010 to 2011. This educational background provides her with a solid foundation in both fashion and management, which complements her analytical skills in her current role.
Background
Darline Bui has a background in digital analysis with a specific focus on customer experience. She utilizes Quantum Metrics to uncover issues within the customer journey, recognizing ongoing themes and trends that inform business decisions. Her work involves assisting in the requirements and onboarding phases of new Voice of Customer tools, demonstrating her commitment to enhancing the overall customer experience.
Achievements
In her role as Senior Digital Analyst, Darline Bui consistently monitors the progress of the Voice of Customer program. She plays a key role in increasing the return on investment for the program by analyzing customer feedback and identifying areas for improvement. Her efforts contribute to the overall enhancement of customer satisfaction and brand loyalty.