Dheema Dookhun
About Dheema Dookhun
Dheema Dookhun is a Marketing Coordinator specializing in CRM and Digital Marketing for Tapestry, overseeing brands such as Coach, Kate Spade, and Stuart Weitzman. With a background in Modern Languages and extensive experience in marketing roles, Dookhun manages marketing campaigns and collaborates with various teams to achieve campaign objectives.
Work at Tapestry
Dheema Dookhun has been employed at Tapestry as a Marketing Coordinator, CRM & Digital since 2020. In this role, she oversees the strategizing, implementation, and optimization of CRM and digital marketing campaigns for Tapestry's brands, including Coach, Kate Spade, and Stuart Weitzman. She manages the calendar and execution of both business-as-usual and automated email marketing campaigns across the customer lifecycle. Dookhun collaborates with various functional teams, such as Brand, Buying, E-commerce, Trade, Partnerships, and Performance, to ensure that campaign objectives are met effectively.
Previous Experience
Prior to her current position at Tapestry, Dheema Dookhun worked at numberly (1000mercis Group) as a Marketing Executive from 2017 to 2020. She also held the position of Marketing Coordinator, CRM & Digital at Coach for three months in 2020. Earlier in her career, she served as an English-language Tutor at Safran in 2013 and worked as a Retail Sales Consultant at Next Ltd from 2015 to 2017. These roles have contributed to her expertise in marketing and customer relationship management.
Education and Expertise
Dheema Dookhun holds a BA (Hons) in Modern Languages (French and Spanish) from Durham University, where she studied from 2010 to 2014, achieving a 2:1 classification. She furthered her education with an MA in Translation Studies (French and Spanish) at the same institution, graduating with distinction in 2015. Dookhun also completed A-levels at Runshaw College and obtained GCSEs at Archbishop Temple High School. Additionally, she participated in an ERASMUS study placement in Hispanic Philology at Universidad de Salamanca from 2012 to 2013.
Campaign Management and Strategy
In her role at Tapestry, Dheema Dookhun is responsible for developing 360 omnichannel creative briefs and managing asset deliveries in collaboration with Global Design and Production teams. She performs A/B tests on campaign parameters to optimize engagement strategies based on the results. Dookhun drives customer acquisition and captures qualitative data through online lead generation and offline interactions. She ensures the accuracy and compliance of translations with brand glossaries by coordinating with external translation agencies.