Gabriella Araujo
About Gabriella Araujo
Gabriella Araujo is a Manager of Paid Search at Tapestry, where she has worked since 2021. She has extensive experience in digital marketing, having previously held positions at Coach, Labelium, and various internships in the Greater New York City Area.
Current Role at Tapestry
Gabriella Araujo serves as the Manager of Paid Search at Tapestry, a position she has held since 2021. In this role, she focuses on managing media investment through budget allocation, investment tracking, and spend optimization specifically for the Coach and Coach Outlet brands. Gabriella collaborates with cross-functional teams to ensure the success of the search program, addressing both current and future needs. Her expertise in paid search strategies contributes to the overall effectiveness of Tapestry's marketing efforts.
Previous Experience in Paid Search
Prior to her current role, Gabriella Araujo worked as a Senior Specialist in Paid Search at Coach from 2020 to 2021. Before that, she was an Account Manager for Paid Search and Paid Social at Labelium from 2017 to 2020. In these positions, she managed media performance and optimized investment levels across various channels. Her experience in the paid search domain has equipped her with the skills necessary to drive successful marketing initiatives.
Educational Background
Gabriella Araujo holds a Bachelor of Science degree in Marketing from the University of Delaware, which she completed from 2013 to 2017. She also studied at John Cabot University for 11 months, achieving a Bachelor of Science in 2016. Her foundational education in marketing has been instrumental in her career development and her ability to implement effective digital marketing strategies.
Internship Experience
Gabriella Araujo gained valuable experience through various internships early in her career. She interned at Perry Ellis International in 2016 for two months and worked as a Digital Marketing Intern at the University of Delaware in 2017 for three months. Additionally, she served as a Fashion Intern at Hearst Magazines for Seventeen Magazine from 2014 to 2015. These internships provided her with insights into the marketing industry and helped shape her professional trajectory.
Skills and Tools Utilized
In her role as Manager of Paid Search, Gabriella Araujo utilizes a variety of tools and platforms to enhance her marketing strategies. She is proficient in using Tableau, Domo, Amperity, Revvim, and Kenshoo. These tools assist her in managing media investments, tracking performance, and optimizing marketing efforts across channels. Her technical skills complement her strategic approach to paid search management.