Gemma Barfi
About Gemma Barfi
Gemma Barfi serves as the PR Director for EMEAI at Tapestry, overseeing brands such as Coach, Kate Spade, and Stuart Weitzman. She has extensive experience in public relations within the fashion industry, having held various roles at notable companies including Harrods, Burberry, and Coach.
Current Role at Tapestry
Gemma Barfi serves as the PR Director for Tapestry, overseeing public relations for brands including Coach, Kate Spade, and Stuart Weitzman in the EMEAI region. She has held this position since 2020 and is based in London, England. In her role, she is responsible for managing the public image and communications strategies for these luxury brands.
Previous Experience in Public Relations
Prior to her current position, Gemma Barfi held various roles in public relations. She worked as a Senior PR Manager for Coach, focusing on the EMEIA and LATAM markets from 2019 to 2020. Before that, she served as a PR Manager for Coach in Europe from 2014 to 2019. Her earlier experience includes positions at Harrods as an Assistant Press Officer and as a PR Executive, as well as roles at Burberry and Patrick Cox.
Educational Background
Gemma Barfi studied at the London College of Fashion, where she earned a BA (HONS) in Fashion Management from 2006 to 2010. She also pursued a Diploma in Professional Studies at the same institution during that time. Later, she attended Cass Business School, completing a Master of Business Administration (MBA) with a focus on Finance, Business, and Management from 2018 to 2020.
Early Career Development
Gemma Barfi began her career in public relations as a PR Assistant Intern at Patrick Cox in 2007. She gained further experience at Burberry as an International PR Coordinator from 2008 to 2009. After that, she worked at Myla as an Executive Assistant to the CEO from 2010 to 2011, before transitioning to Harrods where she worked for two years in various PR roles.