Genna Mordaga
About Genna Mordaga
Genna Mordaga serves as the Director of Paid Search at Tapestry, a position she has held since 2021. She has a background in search marketing, with previous roles at Bayer, Razorfish, and Neo@Ogilvy.
Work at Tapestry
Genna Mordaga has been serving as the Director of Paid Search at Tapestry since 2021. In this role, she is responsible for overseeing paid search strategies and managing campaigns to enhance the company's online presence. Her expertise in digital marketing contributes to Tapestry's overall marketing efforts, aligning with the company's goals in the competitive retail landscape.
Previous Experience in Digital Marketing
Prior to her current position, Genna Mordaga held various roles in digital marketing. She worked as a Senior Manager of Search at Bayer from 2017 to 2020, where she managed search marketing initiatives. Before that, she was a Senior Search Manager at Razorfish from 2014 to 2017. Her earlier experience includes positions as an Assistant Search Planner at Neo@Ogilvy and an SEM Intern at Direct Agents.
Education and Expertise
Genna Mordaga earned a Bachelor of Science degree in Sport Management from the University of Delaware, where she studied from 2007 to 2011. Her academic background provides a foundation for her career in marketing, particularly in understanding consumer behavior and strategic planning within the sports and retail sectors.
Internship Experience
Genna Mordaga began her career with an internship in athletics marketing at the University of Delaware in 2011. This role lasted for four months and provided her with initial exposure to marketing strategies in a sports context. This experience helped shape her future career in digital marketing.