Ivana Gecevic
About Ivana Gecevic
Ivana Gecevic is a Field Visual Merchandiser at Tapestry, where she has worked since 2021 across Germany, Austria, and the Netherlands. She has a background in textile and fashion design, holding a Master's degree and extensive experience in visual merchandising.
Work at Tapestry
Ivana Gecevic has been employed at Tapestry as a Field Visual Merchandiser since 2021. In this role, she is responsible for visual merchandising across Germany, Austria, and the Netherlands. Her work involves creating engaging displays and ensuring that the brand's visual standards are met in retail environments.
Previous Experience in Visual Merchandising
Before joining Tapestry, Ivana Gecevic worked at Desigual as a Visual Merchandiser from 2016 to 2019. During her time there, she focused on visual presentation in Stuttgart and surrounding areas. Additionally, she briefly served as a Sales Assistant at Desigual for six months in 2016.
Education and Expertise
Ivana Gecevic holds a Master's degree in Textile and Fashion Design from the University of Zagreb, where she studied from 2010 to 2013. She also earned a Bachelor's degree in Textile and Fashion Design from the same university, completing her studies from 2006 to 2009. Earlier, she studied at the School for Applied Art and Design, specializing in the Photographic Department from 1998 to 2002.
Early Career Background
Ivana Gecevic began her career as a receptionist at Exor in Zagreb, where she worked for one year from 2004 to 2005. This early experience provided her with foundational skills in customer service and office management.
Current Role at Coach
In addition to her role at Tapestry, Ivana Gecevic has been working as a Visual Merchandiser at Coach since 2019. In this position, she is responsible for enhancing the visual appeal of Coach's retail spaces in the Stuttgart area, contributing to the brand's overall presentation strategy.