Jeremy Shaffer
About Jeremy Shaffer
Jeremy Shaffer is a Sr. Manager of Analytics Data Governance at Tapestry, with a strong background in digital marketing and analytics. He has held various roles in companies such as BEM, VF Corporation, and Kontoor Brands, and has earned an MBA from Wake Forest University.
Current Role at Tapestry
Jeremy Shaffer serves as the Sr. Manager of Analytics Data Governance at Tapestry. He has held this position since 2021. In this role, he is responsible for overseeing data governance strategies and ensuring the integrity and usability of analytics data within the organization.
Previous Experience at BEM
Jeremy Shaffer worked at BEM, A Trone Brand Energy Company, in two capacities. He began as a Web Marketing Specialist from 2008 to 2009, where he focused on online marketing initiatives. He then advanced to the role of Digital Marketing Team Lead from 2010 to 2016, managing digital marketing strategies and team operations.
Experience at VF Corporation
From 2016 to 2019, Jeremy Shaffer was employed at VF Corporation as an Ecommerce Analyst for Wrangler.com. His work involved analyzing ecommerce data to optimize online sales strategies in the Greensboro/Winston-Salem, North Carolina area.
Education and Qualifications
Jeremy Shaffer earned his Master of Business Administration (MBA) from Wake Forest University School of Business, completing his studies from 2018 to 2020. Prior to this, he obtained a Bachelor's Degree in Marketing and International Business from Appalachian State University, where he studied from 2004 to 2008. He also graduated from Grimsley High School in 2004.
Role at Kontoor Brands, Inc.
Jeremy Shaffer worked as the Manager of Digital Commerce Analytics at Kontoor Brands, Inc. from 2019 to 2021. In this position, he was responsible for analyzing digital commerce data to drive business decisions and improve online performance.