Kailani Andrade
About Kailani Andrade
Kailani Andrade is a seasoned marketing professional currently serving as Sr. Manager of Email & SMS Marketing at Tapestry in New York. With over five years of experience in social media and digital marketing, particularly in the fashion industry, she has held various roles at notable companies including Tory Burch and The RealReal.
Current Role at Tapestry
Kailani Andrade serves as the Senior Manager of Email & SMS Marketing at Tapestry, a position she has held since 2021. Based in New York, New York, she is responsible for developing and executing marketing strategies that leverage email and SMS channels to enhance customer engagement and drive sales. Her role involves analyzing campaign performance, optimizing messaging, and collaborating with cross-functional teams to align marketing efforts with overall business objectives.
Professional Experience
Kailani Andrade has over five years of experience in social media and digital marketing, particularly within the fashion industry. Prior to her current role at Tapestry, she worked at Tory Burch in various capacities, including Manager of Lifecycle Marketing and Sr. Associate of Email Marketing. Her earlier roles include positions at The RealReal as Senior Marketing Coordinator and Social Media & Events Manager, as well as a Media Manager role at BIG HASSLE MEDIA, INC. Her career began with internships at Diablo Magazine and 7x7 | Metropolitan Media, Inc.
Educational Background
Kailani Andrade holds a Bachelor of Arts (B.A.) degree in Humanities/Humanistic Studies from the University of San Diego. Additionally, she studied Psychology and obtained a Bachelor of Science (B.S.) degree from the same university. She also attended San Diego State University-California State University, where she further pursued her studies in Humanities. This diverse educational background supports her creative approach to marketing.
Skills and Interests
Kailani Andrade possesses a creative mindset, which is evident in her professional work and personal interests. She enjoys capturing life through photography, indicating a strong appreciation for visual storytelling. Her experience in fast-paced environments, particularly in New York City, allows her to thrive under pressure while drawing inspiration from the dynamic energy of the city. Her skills in digital marketing are complemented by her ability to engage audiences through effective communication strategies.