Lauren Fresco
About Lauren Fresco
Lauren Fresco serves as the Email and SMS Marketing Manager for Stuart Weitzman at Tapestry, bringing extensive experience in luxury goods and fashion marketing. Her career includes key roles at notable brands such as Gucci, Bulgari, and Van Cleef & Arpels, alongside advanced education in art history and jewelry from prestigious institutions.
Work at Tapestry
Lauren Fresco currently serves as the Email + SMS Marketing Manager for Stuart Weitzman, a brand under Tapestry. She has held this position since 2022 and is based in New York, New York. In her role, she focuses on developing and executing marketing strategies that utilize email and SMS channels to enhance customer engagement and drive sales.
Previous Experience in Luxury Marketing
Prior to her current role, Fresco held several positions in the luxury marketing sector. She worked as the Director of CRM Marketing at THAKOON, Package Free, and NAADAM, each for eight months in 2021 and 2022. Additionally, she served as the Manager of Client Campaigns at Gucci for three years, and as the CRM Manager at Officine Panerai for nine months. Her experience spans various aspects of customer relationship management within the luxury goods industry.
Education and Expertise
Lauren Fresco has a strong educational background in art history. She earned a Bachelor of Arts degree in Art History from Rutgers University, where she studied from 1999 to 2003. She furthered her education at Christie's Education, obtaining a Master of Philosophy degree in Art History, Criticism, and Conservation in 2004. Additionally, she studied at the Gemological Institute of America, achieving the Accredited Jewelry Professional designation in 2011.
Background in the Jewelry Industry
Fresco has a demonstrated history of working in the jewelry industry. She served as a CRM & E-Marketing Specialist at Bulgari for two years and as a CRM Coordinator at Van Cleef & Arpels for four years. Her educational background from the Gemological Institute of America complements her professional experience, allowing her to leverage her knowledge effectively in luxury marketing.
Skills in Customer Relationship Management
Lauren Fresco possesses extensive skills in customer relationship management (CRM), particularly within the luxury goods sector. Her roles have involved developing strategies to enhance customer engagement and loyalty. Her expertise in e-commerce and brand management further supports her capabilities in driving marketing initiatives that resonate with luxury consumers.