Nancy Han
About Nancy Han
Nancy Han is a Loyalty Manager at Tapestry, with a strong background in data analytics and marketing. She holds a Bachelor's degree in Business Administration from Southwestern University of Finance and Economics and a Master's degree in Marketing Intelligence from Fordham University.
Work at Tapestry
Nancy Han has been serving as the Loyalty Manager at Tapestry since 2021. In this role, she is responsible for managing loyalty programs and enhancing customer engagement strategies. Her expertise in data analysis and marketing intelligence supports Tapestry's objectives in building strong customer relationships and driving brand loyalty. She continues to contribute to the company's growth through her analytical skills and strategic insights.
Education and Expertise
Nancy Han holds a Bachelor's Degree in Business Administration (Bilingual) from Southwestern University of Finance and Economics, where she studied from 2010 to 2014. She furthered her education at Fordham University, earning a Master's Degree in Marketing Intelligence from 2014 to 2015, achieving a GPA of 3.96. Her academic background equips her with a solid foundation in business and marketing principles, complemented by her proficiency in SQL, SAS, and data visualization tools such as Tableau and Adobe SiteCatalyst.
Professional Background
Nancy Han has a diverse professional background in data analysis and customer relationship management. Prior to her current role at Tapestry, she worked at The Estée Lauder Companies Inc. as Manager of CRM Analytics, Loyalty Program, and Consumer Marketing from 2020 to 2021. She also held positions as Assistant Manager of CRM and Consumer Analytics at Estée Lauder from 2017 to 2019, and as a Data Analyst at ALM Media, LLC from 2016 to 2017. Earlier in her career, she served as Managing Director of a School Consulting Project at Standard Media Index for three months in 2015.
Skills and Proficiencies
Nancy Han possesses advanced skills in data management and analytics, utilizing tools such as Tealium for effective data handling. She demonstrates a strong ability to create data views and queries, and is skilled in transforming complex data sets into simple visuals and dashboards. Her expertise in data visualization tools enhances her capability to communicate insights effectively to both analytical and non-analytical teammates.
Achievements and Assessments
Nancy Han achieved a notable score in the 84th percentile on the Bloomberg Aptitude Test (BAT) on her first attempt, reflecting her strong analytical abilities. Her academic performance, evidenced by a 3.96 GPA in her Master's program, further underscores her commitment to excellence in her field. These achievements highlight her proficiency and readiness to tackle challenges in the marketing and analytics landscape.