Pascal Nguyen
About Pascal Nguyen
Pascal Nguyen is a Senior Data Analyst specializing in CRM at Tapestry, where he has worked since 2020. He has a strong academic background with degrees from Columbia University and LIM College, and he has contributed to enhancing marketing strategies and customer engagement at Coach.
Work at Tapestry
Pascal Nguyen has been employed at Tapestry as a Senior Data Analyst in the CRM department since 2020. Based in the New York City Metropolitan Area, he has utilized advanced data analytics techniques to optimize marketing campaigns for the Coach brand. His role involves integrating new CRM tools and technologies to enhance data-driven decision-making processes, contributing to the overall CRM strategy focused on improving customer engagement and retention.
Education and Expertise
Pascal Nguyen holds a Master of Science in Applied Analytics from Columbia University, which he completed in 2019. He also earned a Bachelor of Business Administration in Fashion Merchandising & International Marketing from LIM College in 2016. His educational background includes high school education at St. Anthony's High School, where he studied from 2011 to 2013. This academic foundation supports his expertise in data analysis within the CRM sector.
Previous Work Experience
Before joining Tapestry, Pascal Nguyen worked as an Analyst in CRM at Saint Laurent for a brief period of three months in 2019, also in the New York City Metropolitan Area. Earlier in his career, he served as a Statistics Tutor at LIM College for four months in 2016. These roles provided him with valuable experience in customer relationship management and statistical analysis.
Key Contributions at Coach
In his role at Coach, Pascal Nguyen played a significant part in shaping the CRM strategy. His focus was on enhancing customer engagement and retention through effective data analysis. By leveraging his skills, he contributed to the optimization of marketing campaigns, ensuring that the strategies implemented were data-driven and aligned with customer needs.