Rachel Yong
About Rachel Yong
Rachel Yong is a Senior Manager of Marketing and Public Relations at Coach SEA, with over 15 years of experience in luxury brand marketing. She has held various positions in notable companies, including Swatch Group, H&M, and Blu Inc Media, and holds an LLB from the University of London.
Current Role at Tapestry
Rachel Yong serves as the Senior Manager of Marketing and Public Relations for Coach SEA at Tapestry. She has held this position since 2021, contributing to the brand's marketing strategies and public relations efforts in the Southeast Asia region. Her role involves overseeing marketing initiatives and managing public relations to enhance brand visibility and engagement.
Previous Experience in Luxury Brand Marketing
Prior to her current role, Rachel Yong accumulated extensive experience in luxury brand marketing. She worked at Coach as a Marketing and PR Manager from 2015, where she focused on marketing strategies and public relations for the brand. Her previous positions include Senior Sales and Marketing Executive at Swatch Group and PR Manager at H&M, both of which contributed to her expertise in the luxury retail sector.
Educational Background in Law
Rachel Yong studied at the University of London, where she earned her LLB degree in Law from 1999 to 2002. This educational background provides her with a solid foundation in legal principles, which can be beneficial in her marketing and public relations roles, particularly in areas related to brand management and intellectual property.
Experience in Retail Industry
With over 15 years of experience in the retail industry, Rachel Yong has developed a strong focus on luxury brand marketing. Her career includes various roles that have honed her skills in integrated marketing and advertising, making her a knowledgeable professional in the luxury goods sector. Her diverse background includes positions at Blu Inc Media and Patrick Mirandah Co., where she gained valuable insights into marketing and intellectual property.
Skills in Marketing and Advertising
Rachel Yong possesses strong skills in integrated marketing and advertising. Her expertise allows her to effectively develop and implement marketing strategies that resonate with target audiences. This skill set is essential for her roles in luxury brand marketing, where understanding consumer behavior and market trends is crucial for success.