Sherleen Lim
About Sherleen Lim
Sherleen Lim serves as the Assistant Marketing Manager at Tapestry International SEA, where she has worked since 2021. She specializes in building partnerships with distributors in Southeast Asia and managing marketing initiatives to enhance brand visibility for Coach and Kate Spade.
Work at Tapestry
Sherleen Lim has held the position of Assistant Marketing Manager at Tapestry International SEA since 2021. In this role, she focuses on building strong partnerships with distributors across Southeast Asia, ensuring they align with the brand vision of Coach and Kate Spade. She oversees distributor markets in several countries, including Indonesia, Thailand, Vietnam, the Philippines, Myanmar, and Cambodia. Her responsibilities include managing online sales tracking and product availability to enhance sales growth in the E-commerce Marketplace.
Previous Experience in Marketing
Prior to her current role, Sherleen Lim worked at Coach as an Assistant Manager in Marketing from 2017 to 2021. She analyzed marketing initiatives against key performance indicators (KPIs) and developed best practices for various regions. Her earlier experience includes positions at CHARLES & KEITH GROUP, where she served as Marketing Associate, Marketing Executive, and Senior Marketing Executive between 2013 and 2017. Additionally, she worked at Nestlé as a Marketing Associate from 2012 to 2013 and at GleneaglesCRC Pte Ltd as a Business Development Assistant from 2010 to 2012.
Education and Expertise
Sherleen Lim studied at the Nanyang Academy of Fine Arts, where she earned a degree in Design and Visual Communications from 2006 to 2009. This educational background supports her expertise in marketing, particularly in digital content management and seasonal media planning across multiple channels, including print, display, search engine marketing (SEM), and social media acquisition.
Cross-Functional Collaboration
In her role at Tapestry, Sherleen Lim collaborates closely with various cross-functional teams within Coach and Kate Spade. She works with departments such as Creative Services, Social Marketing, Digital Marketing, Merchandising, Account Management, Planning, Visual Merchandising, and Public Relations. This collaboration is essential for defining the overall strategy and layout for the E-commerce Marketplace, with a focus on brand elevation and product emphasis.