Shiying (Ceeying) D.
About Shiying (Ceeying) D.
Shiying (Ceeying) D. is a Consumer Data Analyst with a strong background in digital marketing and e-commerce. She holds a Bachelor's degree from Xiamen University and a Master's degree from Emerson College, and has experience working with major companies in both the American and Chinese markets.
Work at Tapestry
Currently, Shiying D. serves as a Consumer Data Analyst at Tapestry, a role she has held since 2020. In this position, she focuses on analyzing consumer data to derive insights that inform marketing strategies and enhance customer engagement. Her work contributes to Tapestry's efforts in understanding market trends and consumer behavior, particularly in the e-commerce sector.
Education and Expertise
Shiying D. completed her Bachelor's degree at Xiamen University from 2011 to 2015. She furthered her education at Emerson College, where she earned a Master's degree in Integrated Marketing Communication with a GPA of 3.5/4.0 from 2016 to 2017. Her academic background equips her with a strong foundation in marketing principles and consumer analysis, particularly in the context of digital marketing.
Professional Experience
Shiying D. has a diverse professional background. She worked as an SEM Supervisor at GroupM for five months in 2019, where she focused on search engine marketing strategies. Additionally, she served as a Service Consultant at EF Education First in 2015 for 11 months and as an eCom Consumer Consultant at BlueFocus from 2019 to 2020. Her roles have provided her with valuable experience in business development and service consulting.
Skills in Digital Marketing
Shiying D. possesses strong skills in digital marketing, particularly in SEO and SEM strategies. She is proficient in using Baidu PPC for managing digital marketing campaigns and has experience leveraging Alibaba Tmall data for market insights. Her expertise in analyzing consumer data specifically for the e-commerce sector enhances her effectiveness in developing targeted marketing initiatives.
Language Proficiency and Cultural Insight
Shiying D. is fluent in Mandarin and Cantonese, with basic proficiency in French and Japanese. Her familiarity with both the American and Chinese markets provides her with a unique cross-cultural perspective. She is open to international opportunities and eager to experience different cultures, which enriches her understanding of global consumer behavior.