Siyi Yin
About Siyi Yin
Siyi Yin is a Business Development Intern at Tapestry in China, where she has worked since 2021. With a background in fashion marketing and business management, she aims to enhance sales and customer engagement through a culturally informed approach to fashion.
Work at Tapestry
Siyi Yin has been serving as a Business Development Intern at Tapestry since 2021. In this role, she focuses on strategies that enhance business growth within the fashion sector. Her work is based in China, where she has contributed to various initiatives aimed at expanding Tapestry's market presence. This position allows her to apply her academic knowledge in a practical setting while gaining valuable experience in the fashion industry.
Previous Experience in Business Development
Before joining Tapestry, Siyi Yin worked in business development roles at several organizations. In 2020, she was employed at Undefined Jewelry for four months in the New York City Metropolitan Area. Additionally, she spent seven months at FASHINNOVATION, also in New York, where she contributed to business development efforts. Her experience includes a brief tenure as a Social Media Marketing Intern at Alzerina Jewelry, where she worked remotely for three months in 2020.
Education and Expertise
Siyi Yin holds a Master's degree in Strategic Fashion Marketing from the London College of Fashion, University of the Arts London, where she studied from 2021 to 2022. Prior to that, she earned a Bachelor's degree in Fashion Business Management from the Fashion Institute of Technology, completing her studies from 2018 to 2021. Her educational background equips her with a strong foundation in business, management, and marketing within the fashion industry.
Philosophy on Fashion Marketing
Siyi Yin believes that fashion transcends materialism and serves as a reflection of psychology, emotions, behaviors, and relationships. She is passionate about integrating cultural perspectives into fashion marketing, aiming to inspire a broader understanding of the industry. Her approach emphasizes the importance of connecting with target customer groups to drive sales and profits for companies.