Tan Song
About Tan Song
Tan Song is a Senior Manager of Digital Data Operations and Optimization at Tapestry, with a diverse background in data analytics and client management across various companies. He has held significant roles at organizations such as Annalect, The NPD Group, and 品友互动, and holds an MBA from Hofstra University.
Current Role at Tapestry
Tan Song serves as the Senior Manager of Digital Data Operations & Optimization at Tapestry, a role he has held since 2021. In this position, he focuses on enhancing digital data strategies and optimizing operational processes. His work contributes to the overall efficiency and effectiveness of data-driven initiatives within the organization, aligning with Tapestry's commitment to leveraging data for business growth.
Previous Experience in Data Operations
Prior to his current role, Tan Song accumulated extensive experience in data operations and analytics. He worked at 品友互动 as the Director of Data Product Solution from 2018 to 2021, where he led initiatives to enhance data product offerings. His tenure at The NPD Group as a Senior Business Analyst from 2014 to 2016 involved managing key client accounts, including Mattel, and providing insights that informed business strategies.
Consulting Background
Tan Song has a solid background in consulting, having worked as a Client Success Manager at Annalect from 2017 to 2018. In this role, he managed strategic clients such as Procter & Gamble U.S., helping them define data strategies and maximize their marketing return on investment. His experience as a Data Strategy Consultant at Neustar MarketShare from 2016 to 2017 further solidified his expertise in data-driven marketing solutions.
Educational Qualifications
Tan Song holds a Master of Business Administration (MBA) with a focus on Business Analytics from Hofstra University, where he studied from 2013 to 2014. Additionally, he earned a Bachelor's degree in Marketing from the University of Waikato. His educational background provides a strong foundation for his career in data operations and analytics.
Leadership in Data Analytics
In his career, Tan Song has demonstrated leadership in data analytics. He led a consulting team at DeepZero|iPinYou, where he helped clients utilize data analytics and MarTech solutions for business growth. His ability to guide teams and clients in leveraging data effectively has been a significant aspect of his professional journey.