Terence Zahner
About Terence Zahner
Terence Zahner serves as the Senior Director of Digital Innovation, Testing, and Data Governance at Tapestry, where he has worked since 2019. He has a background in applied economics and business management from Cornell University and applied statistics from Teachers College, Columbia University.
Work at Tapestry
Terence Zahner serves as the Senior Director of Digital Innovation, Testing, and Data Governance at Tapestry. He has held this position since 2019, contributing to the company's digital transformation initiatives. His role encompasses overseeing the implementation of A/B testing and digital data governance strategies across Tapestry's brand portfolio, which includes well-known names such as Coach, Kate Spade New York, and Stuart Weitzman. Zahner has also led efforts to rebuild and standardize the ecommerce platform data layer, enhancing product analytics workflows.
Previous Experience at Marriott International
Before joining Tapestry, Terence Zahner worked at Marriott International as the Director of Commerce Optimization & Testing from 2018 to 2019. In this role, he focused on optimizing digital commerce strategies and testing methodologies. His tenure at Marriott was characterized by a remote work arrangement based in New York, New York.
Background in Data Governance and Analytics
Zahner has a strong background in data governance and analytics, having previously worked at Wunderman as the Associate Director of Insights & Optimization from 2007 to 2013. During his time there, he developed automated data governance reporting using Google BigQuery and Tableau, which improved data quality KPIs and anomaly detection for Google Analytics custom events. He also authored custom SQL scripts for complex product analytics tasks.
Education and Expertise
Terence Zahner holds a Bachelor of Science degree in Applied Economics & Business Management from Cornell University. He furthered his education by obtaining a Master of Science degree in Applied Statistics from Teachers College, Columbia University. His academic background has equipped him with the skills necessary for advanced data analysis and statistical methodologies, which he applies in his current and previous roles.
Leadership in Digital Testing Strategies
Throughout his career, Zahner has demonstrated leadership in implementing digital testing strategies. At Tapestry, he facilitated the validation of Optimizely Web for A/B testing across product teams. He also developed user access review protocols for the Google Marketing Platform to safeguard sensitive data. His mentorship of the analytics team in troubleshooting digital data collection issues has further established his role as a leader in the field.