Lance Williams
About Lance Williams
Lance Williams serves as the Vice President of Marketing at Taqtile, where he has worked since 2020. He has extensive experience in marketing and business development, having held various leadership roles in notable companies across the U.S. and internationally.
Work at Taqtile
Lance Williams serves as the Vice President of Marketing at Taqtile, a position he has held since 2020. In this role, he is responsible for overseeing marketing strategies and initiatives that align with the company's goals. His experience in marketing and business development contributes to Taqtile's focus on enhancing customer engagement and driving growth.
Previous Marketing Roles
Before joining Taqtile, Lance Williams held several significant marketing positions. He was the Vice President of Marketing at Blink from 2019 to 2020 and served as a Director of Marketing at POP from 2015 to 2016. His tenure at Substantial as an Advisory Board Member from 2017 to 2018 also provided him with valuable insights into marketing strategies and business development.
Education and Expertise
Lance Williams earned a Bachelor of Arts degree in Creative Writing from Framingham State University, where he studied from 1990 to 1993. His educational background complements his professional expertise in new business development and account growth strategies, particularly with Fortune 100 accounts. He specializes in creating customer-driven cultures and managing global teams.
Background in Business Development
Lance Williams has a robust background in business development, having worked in various capacities across multiple organizations. His experience includes roles such as VP of Business Development at iCrossing and Business Development Director at Agency.com. He has a proven track record in developing B2B marketing strategies and excelling in international settings.
Experience in Creative Environments
Lance Williams thrives in creative, fast-paced environments, which is evident from his extensive experience in the marketing and advertising sectors. His roles at J Walter Thompson and POP highlight his ability to adapt and succeed in dynamic settings. He has contributed to both start-ups and established companies, enhancing their marketing and business development efforts.